Mr. Schu is a speaker, teacher, and book advocate. Through his travels he has worked with a lot of authors and illustrators so a lot of his tweets are linked to other author's page. He promotes reading events that are happening around the country. His post also range from things he has accomplished with his students, to conferences he participated in, and new and upcoming books. He uses book trailers often. His blog profile reads, "
About Mr. SchuI am a K-5 teacher-librarian who works diligently to put the right book in every child's hand. Book trailers are one way to connect readers with books."
Here is a quick example of a book trailer he made to promote the new book Marvel.:
Tomorrow is going to be a MARVELous day! https://t.co/MoyCuSBfTu— John Schu (@MrSchuReads) September 14, 2015